online sales

A manufacturer approached us and asked if we could refrain from selling online.

When I asked about the situation, I found out that the company that sells the manufacturer's products online was having trouble with the purchaser, and the purchaser was complaining directly to the manufacturer, and the company was not responding to each complaint. He said he couldn't do it.

From the manufacturer's perspective, if they didn't sell online, they wouldn't have to deal with complaints like this.

I may have thought this in a short-sighted way, but this is a dangerous way of thinking.

In the first place, you are changing the problem.

This problem is not caused by online sales, but by a single company that sold online, so the problem is not the internet, but that company.

This is a problem that always occurs, and whenever a new technology, new sales method, or new medium is introduced, mistakes are bound to occur. And then it becomes a problem.

At that time, the new technology, new method, or new medium can often be seen as problematic and rejected. However, in reality, in the vast majority of cases, the problem lies with the user.

In the first place, no one can stop the flow of the world. The only choice is how to deal with this trend, how to take advantage of it, and how to incorporate it. If you don't, it will disappear eventually.

Darwin famously said, "The species that survives is not the strongest or the most intelligent. It is the species that survives that are most adaptable to change."

What do you think?

Back to blog