The other day, on a certain TV program, the top salesman of a major housing manufacturer said this.
"My sales results have improved since I started wearing glasses. Glasses are an essential item for my sales."
What do you think after hearing this story?
・“If you can improve your sales results with something as simple as that, you won’t have to struggle!”
・"It's just a coincidence, right?"
・"Isn't this far-fetched?"
・"You're just trying to raise the bar to sell glasses!"
that's right. No, that's a lie.
It is true that this top salesman said, ``My sales results improved after I wore glasses.''
However, there is a reason for this, and our sales results did not just happen.
I started wearing glasses with proper aim.
The top salesman says that the most important thing in sales is:
・First of all, please remember
・Anyway, leave a lasting impression.
This is the first [A] in [AIDA's law].
Glasses were that item.
For male salespeople, it was one of the few items that could be used.
However, just to show off,
・Squitty glasses
・Flashy glasses
Then, you won't be trusted, so be careful!
The glasses that the top salesman was wearing were ordinary black-rimmed cell frames.
Yes, it's like this.
Of course, using "glasses" as a weapon,
Just because you make an impression and get people to remember you, there is no such thing as saying that your grades will improve.
There are many important things to do, such as identifying the person who has the authority to make purchasing decisions and ensuring a smooth closing.
If there is one thing that top salespeople have in common,
I think it means, ``I don't talk much unless it's necessary, and I let the customers talk as much as they want.''
Well, the first impression is "glasses" as an item that is easy to trust and leaves a lasting impression.
It's OK, I guess.
