Collection: EFFECTOR - Effector

EFFECTOR glasses frame [Eyeglass mail order GP-DIRECT] by glass people

EFFECTOR® -Rock On The Eyewear.

EFFECTOR® is a Japanese eyewear brand that started in 2005 as the original brand of optical tailor Cradle, an eyewear select shop.
Based on the concept of "Rock On The Eyewear.", the main feature is the masculine and sturdy framework.

While incorporating a Tokyo-esque sensibility into the basics, we are also particular about hand-made in Japan, and value the fine details created by craftsmen in the Japanese eyewear manufacturing region.
Most of the basic model names are derived from the names of effectors used for guitars etc.
While products are based on rock culture and icons, there are also products that use beatnik culture and charismatic icons as image sources, and their originality is supported by creators and fashion culture circles.